No one knows for sure what the up and coming iOS6 will have, but they are certain of what it will not have, which is, its competitors’ services. Already Apple ousted Google Maps and instead indicated they have their very own mapping technology as pre installed application on iOS6 devices.
This is now followed by the termination of their contract with the YouTube app, another Google acquisition. Apple confirmed they intended to use Vimeo, acquired by Apple a few months back.
Very brave decisions. Apple Inc may have weighed the pros against the cons, but can’t say they can be commended. Sure there’s valid reason behind them, such as excessive advertising of Google AdSense. Also Google has the upper hand to promote their content over others. The previous month’s comScore report showed Google in the top slots in the US online video ranking and Vimeo though slowly gaining viewership is down at 10.
But in their bid to be independent and focus on high standards, they are not just isolating themselves, but the users. Other smartphones have a large share in the market because they cater to the masses. YouTube ranks highest among the video websites in the world. That such popular apps have been discarded will prevent people from using iOS technology. No matter how brilliant their iOS apps, very soon they will find themselves losing their largest share of smartphone customers.
User needs should be given top priority. Everything is about connecting and integrating. People want an expansive and extensive reach wherever possible. This was earlier achieved through the internet, became more so through social media and games apps which proved more capable in allowing people to share content. Most importantly, users want as many choices available so they can decide which service to use. Excluding popular apps and installs will just leave them wondering what it is they are missing out.
As if this wasn’t enough, analysts believe that the world’s top search engine, Google is next in line to be sliced off iOS6. At the minimum, it will not be the default search engine and worst case, it will not be present at all.
At this point, media has concluded this to be more than healthy competition. They consider it as outright ‘rivalry’. Most affected are the end users. What they could be offered instead are the best of both worlds. Perhaps third party app developers could make some merger apps that could be native to iOS and compatible with Android OS. This is still early speculation and there are chances for all kind of possibilities to develop. Maybe even an iOS-Android smartphone…!?!
Hakim Sadik exponentially improves the reach of businesses and online marketers. A social media expert, Sadik, is the insightful leader of SocialJitney client service team.