Smart Businesses On The Go

It would have been hard to believe just a few years ago, that a small device would be able to monetize in a big way, made possible through smart phones.

To provide a glimpse into the kind of businesses that are sprouting across the globe, there is a business that exports packaged organic seeds of fruit and vegetables. Another company has created a mobile application that takes a photograph of a bill through the camera lens and the bill is paid with by ‘clicking’ a tab. Yet another company has introduced a clothes line for the economically constrained and eco-friendly consumers that are reversible and multipurpose. The list of possibilities is endless.

Even though Blackberry Smartphone pioneered technology driven mobile devices for business, today all major Smartphone companies have integrated business applications into mobile devices. The results have seen many businesses flourish ‘on the go through their resource savings.  Not only do they save time, but are also cost efficient, available at little or no cost.  Furthermore the convenience of access and ability to hold meetings with overseas clients has been most valuable, providing endless opportunities for trade and bringing on a whole new dimension to business conduct through m-commerce.

Google too, has invested in their efforts at bringing business to the forefront through Android apps. They did not stop here but went on to create apps compatible with all platforms known as ‘Google apps for business.’ Features include emails, file sharing, creating business documents such as reports and presentations. Multiple e-mails and calendars can also be synchronized with other devices. Since the app is used online, it may be limiting, but on the other hand, it provides a security through password protection, an important aspect that encourages confidential business communication through mobile devices.

Given the wide range of mobile applications, it means that one users experience may differ from the other, and the user would have to experiment with some to find one that is most suited to his or business needs. The apps have been praised for their round-the-clock support services that provide assistance to the user. A free trial is also available for a limited period which helps users gauge the usefulness of the apps. While Google apps for business offer most features at a small price, one can avail all the features on ‘Google apps for business with vault ‘with ‘advanced security and e-discovery features at an additional charge. Once payment is made, Google does not offer refund and therefore users are advised to choose the ‘flexible plan’ which costs less than the ‘annual plan.’

Recently, Google attained the ISO27001 certification for these business apps. Techcrunch reports that although it does not guarantee complete security on applications, but enough to assure businesses that their information cloud storage is safe with Google. Another recent take by Google that complements their business apps is their offer to allow business companies to conduct in-app transactions.

It is a wonder how technology has spurred startups to develop business, take them to the next level, that is, of implementation of these ideas, and finally, create an application for it.

Hakim Sadik Found this Blog on SocialJitney.Com

Hakim Sadik Exponentially improves the reach of Businesses and Online Marketers. A Mobile Apps expert, Hakim, is the insightful leader of Social Jitney’s client service team. Hakim has helped over 1000 clients bring their Mobile Applications to life.

Automated Social Media Marketing

Back during the early days of industrialization, there was a threat looming over the daily wage earners—that of being replaced by machines. But it brought immense relief to manufacturers, who were able to maintain uniformity and quality in their products. That certainly did not stop the demand for labor, even today. The web faces a similar issue, except that automation is not as simple as mere replacement of humans.

While social media automation may sound like an ideal solution for the novice or amateur businessperson, experienced marketing strategists will vouch against the idea because social media marketing requires more than just software to generate ROI, at least not if used in isolation. Such marketing efforts like automated emails and content lose the essence of what makes for successful social marketing, which is, human interaction. Facebook has over 900 million users and Twitter has over 500 million.These numbers speak for themselves of the importance of the human element operating in a most advanced technological environment. Unlike production, the web revolves around human activity and networks have a strong social influence that have impacted people’s lifestyles compared to any other media.

But far from being an answer to marketing, this instant feedback has made marketing far more complex than ever. With awareness came increased competition. While statistics helped quantify and narrow the gap between demand and supply in the market, marketers had to dig deeper. Facebook advertisers realized that even friends within the same social circle do not ‘share’ common interests.

Not that you should cast aside marketing automation in its entirety. Formerly known as email marketing automation, marketing automation is one of three categories of marketing software, the other two being marketing intelligence and advanced workflow automation. Combined with manual effort, results are positive and profitable. Marketing automation tools (MAT) play a very important role in the CRM (Customer Relationship Management) processes that are great time savers and aid analysis and measurement of marketing campaigns.

Marketing strategists often refer to content as being ‘unique,’ or ‘authentic.’ This is mainly because with scores of products/services available online, each can only stand out when they have their own distinct personality. In-depth research means delving into psychology which helps understand consumer behavior. Over time, improved communication will form meaningful customer relationships because they will see the genuine effort involved — which no software automated tool can replace.

Originally Posted By Avenuesocial.Com